A ten-storey façade transformation brought to life through illumination and sound. Working closely with Dior’s in-house design team as technical project management partner, the building’s entire exterior was animated with astrological and nature-themed Dior symbols. An exercise in scale, engineering and spectacle, turning an iconic address into a genre-defining display of artistry and technical innovation.
DIOR x SAKS
The Carousel of Dreams, Saks, Fifth Avenue, New York
A Fifth Avenue spectacle unveiled
As technical project management partner, close collaboration with Dior’s design team translated astrological and nature motifs into a fully synchronised, ten-storey animation, engineered at architectural scale.
01/03
Forbes
“By day, the facade stands as an elaborate sculptural work of art, with detailed watercolor effects and 3D metallic elements applied by master artisans. By night, the facade is illuminated by a light show experience inspired by the beauty of creation."
