A ten-storey facade transformation brought to life through illumination and sound. Working closely with Dior’s in-house design team as technical project management partner, we helped realise an ode to the magic of creation.
An exercise in scale, engineering and spectacle. Astrological and nature-themed Dior symbols animated the building’s entire exterior, turning an iconic address into a genre-defining display of artistry and technical innovation.
CHRISTIAN DIOR
The Carousel of Dreams, Saks, Fifth Avenue, New York
01/03
Forbes
“By day, the facade stands as an elaborate sculptural work of art, with detailed watercolor effects and 3D metallic elements applied by master artisans. By night, the facade is illuminated by a light show experience inspired by the beauty of creation.”
