A bold evolution in one of London iconic festive traditions. Unveiled in 2024 alongside longstanding client Shaftesbury Capital, this design-led light installation marks the beginning of a five-year programme, amplifying Soho position as a globally recognised cultural and shopping destination. Over 6-metre sculptural light forms and 60,000 energy-efficient LEDs guide visitors down the street, with dynamic hourly light shows creating an immersive, ever-changing experience. Sustainable by design, spectacular by nature, and on launch night, thousands gathered for the switch on in a moment of collective joy.
CARNABY STREET
'Into the light', Carnaby Street, London
01/03
Shaftesbury Capital
A new direction for the iconic street, bringing Carnaby Street back into the light by combining cutting-edge design with the creative, rebellious spirit of both Soho and Carnaby Street.
