The design and production of a monumental installation at Door 5, Harrods, drew inspiration from Prada’s original Milan boutique in the Galleria Vittorio Emanuele II – reinterpreted through a contemporary architectural lens. An exercise in mass and detail. Deceptively simple, extraordinarily complex — 12 metres tall, 10,000kg, developed from a hand sketch in just four months. Weeks of CNC milling, waterjet cutting and welding, engineered to look utterly seamless.
PRADA
Prada Beauty launch, Harrods, London
Prada store front at Harrods
The entire 12m tall and 10,000kg build was developed from a hand sketch in just 4 months. Made to look seamless, the multitude of pieces to assemble required a highly creative yet technical design approach.
01/03
Harrods
"Prada Beauty launched into Harrods and has been the biggest takeover for any beauty brand.”
