A façade installation celebrating a century of craftsmanship. We brought the story of a fibre to life across one of London’s most iconic exteriors, tracing its journey from bale to cloth in an unfolding visual narrative. An exercise in precision and poetry. A 17-metre holiday tree draped in swathes of fabric and festive ornaments anchored the display, while every finish and lighting detail echoed the textures of cashmere, wood, brass and leather. Thousands of hours of concept and technical design across the UK and Italy — the result, a visionary celebration of artistry and innovation.
LORO PIANA
Loro Piana, The Workshop of Wonders, Harrods, London
01/05
Loro Piana
“Loro Piana’s […] savoir-faire is recounted from a captivating angle – a story of unparalleled mastery and excellence, from the raw material to the finished product.”
