CHANEL

No.5 Winter Lights, Bond Street, London

A world first for one of London’s most iconic addresses. For the 2024 festive season, this shimmering light installation, spanning the entirety of Bond Street, was designed, produced and installed as an ode to the legendary N°5 bottle and the House’s deep-rooted heritage with the street. An engineering challenge as much as a creative one, cutting-edge digital crystal bulb LEDs were suspended across the street to create an effortless, twinkling canopy of winter light effects.

Ethereal, precise and unmistakably Chanel

85,750 LED bulbs, crafted from recyclable aluminium built to be reused for future projects, ran the length of Bond Street from Piccadilly to Oxford Street.

“Thanks to a splendid collaboration, we hope to delight passers-by, amaze children, and make grown-ups dream.”

Thomas du Pré de Saint Maur
Head of Global Creative, Chanel Fragrance

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