Marking the launch of ‘Prada Beauty’, the design and production of a monumental installation at Door 5, Harrods, drew inspiration from Prada’s original Milan boutique in the Galleria Vittorio Emanuele II, reinterpreted through a contemporary architectural lens. An exercise in mass and detail. Deceptively simple, extraordinarily complex, 12 metres tall, 10,000kg, developed from a hand sketch in just four months. Weeks of CNC milling, waterjet cutting and welding, engineered to look utterly seamless.
PRADA x HARRODS
Prada Beauty, Harrods, London
From sketch to structure
Each piece was fabricated off-site through CNC milling, waterjet cutting and welding, then assembled on location to disappear into a single, seamless silhouette, engineering hidden entirely behind the artistry.
01/03
Harrods
“Prada Beauty launched into Harrods and has been the biggest takeover for any beauty brand.”
