CHANEL

A global high jewellery launch exhibition weaving the Scottish Highlands into the heart of the city. We designed a journey through immersive gallery environments, where a narrative thread drawn from the tweed pattern led guests from mossy, organic landscapes into expansive white galleries punctuated by vivid tweed-patterned glass panels. Considered, cinematic storytelling connected Chanel heritage to modern luxury, setting the most breathtaking creations in their most compelling context.