A global high jewellery launch exhibition weaving the Scottish Highlands into the heart of the city. A journey through immersive gallery environments was designed, where a narrative thread drawn from the tweed pattern led guests from mossy, organic landscapes into expansive white galleries punctuated by vivid tweed-patterned glass panels. Considered, cinematic storytelling connected Chanel’s heritage to modern luxury, setting the most breathtaking creations in their most compelling context.
As sole agency, Sculptivate provided full project management, concierge and guest management. The launch culminated in two exclusive gala dinners at the British Museum.
