A festive collaboration transforming one of Oxford Street’s most iconic addresses into a world of magical experiences. As creative design, technical and production partner, we reimagined the store’s entire exterior with a bespoke façade featuring the legendary Disney Castle, inspired by Sleeping Beauty Castle at Disneyland Paris. An exercise in wonder and spectacle.
DISNEY x SELFRIDGES
A Most Magical Christmas, Selfridges, London
Magic made real
Spectacular light shows every 15 minutes brought the façade to life after dark, Disney’s timeless storytelling transforming Oxford Street’s exterior into a scene lifted straight from a dream.
01/03
André Maeder
"We're pushing the boundaries of retail with this once-in-a-lifetime collaboration. We're beyond excited to share the magic with our customers and see the joy on their faces as they enjoy the light show on the façade"
