A festive collaboration transforming one of Oxford Street’s most iconic addresses into a world of magical experiences.
As creative design, technical and production partner, we reimagined the store’s entire exterior with a bespoke facade featuring the legendary Disney Castle, inspired by Sleeping Beauty Castle at Disneyland Paris. An exercise in wonder and spectacle.
Spectacular light shows every 15 minutes, bespoke animation, interactive windows and immersive retail spaces throughout – bringing Disney’s timeless storytelling to the heart of London in unforgettable fashion.
DISNEY X SELFRIDGES
A Most Magical Christmas, Selfridges, London
01/03
Andre Maeder
"We're pushing the boundaries of retail with this once-in-a-lifetime collaboration. We're beyond excited to share the magic with our customers and see the joy on their faces as they enjoy the light show on the facade"
