A pop-up blending beauty with bold, playful energy. Evolving Chanel’s guidelines, the Covent Garden piazza was transformed into a world inspired by the charm of the Rouge Coco collection. Structural frameworks skinned in a 360° graphic world created an all-encompassing Rouge Coco universe, with hands-on moments woven throughout, from a lipstick bar and locker wall photo set to dedicated workshop spaces.
CHANEL
Rouge Coco Playground, Covent Garden, London
Skateboarding cool meets elevated beauty
A fully functioning half-pipe and large-scale digital canvas turned the piazza into a stage, with skateboarding performances from Olympic medallist Sky Brown adding an unexpected edge to a beauty pop-up, open to the public throughout.
01/03
10Magazine
“The experience blends beauty with indulgent surprises. Think pink skateboards, oversized lipstick installations, complimentary Coco stickers, and selfie spots at every turn..”
