A four-week immersive pop-up blending beauty with bold, playful energy. Evolving Chanel guidelines, we transformed the Covent Garden piazza into a world inspired by the charm of the Rouge Coco collection. An exercise in joy and spectacle. Structural frameworks skinned in a 360-degree graphic world created an all-encompassing Rouge Coco universe, with hands-on moments woven throughout, from a lipstick bar and locker wall photo set to dedicated workshop spaces. A fully functioning half pipe and large-scale digital canvas set the stage for skateboarding performances from Olympic medallist Sky Brown and more.
CHANEL
Rouge Coco Playground, Covent Garden, London
01/03
10Magazine
"The experience blends beauty with indulgent surprises. Think pink skateboards, oversized lipstick installations, complimentary Coco stickers, and selfie spots at every turn."
