A mesmerising rotating sun in gold leaf, installed into the iconic shop window, forming part of a worldwide campaign spanning over 50 cities for Pharrell Williams’ debut collection as Creative Director. Radiant, hypnotic and impossible to walk past.
LOUIS VUITTON
Sun, Selfridges, London
A symbol, set in motion
Pharrell’s own philosophy: the sun never truly sets, the Earth simply turns, a rotating symbol of opportunity, motivation and constant reinvention.
“What will you do when the sun shines on you”
