A bold evolution in one of London’s most iconic festive traditions. Unveiled in 2024 and 2025 alongside longstanding client Shaftesbury Capital, this design-led light installation marks the beginning of a five-year programme, amplifying Soho’s position as a globally recognised cultural and shopping destination. Over 6-metre sculptural light forms and 60,000 energy-efficient LEDs guide visitors down the street, with dynamic hourly light shows creating an immersive, ever-changing experience. Sustainable by design, spectacular by nature, and on launch night, thousands gathered for the Switch On in a moment of collective joy.
CARNABY STREET
‘Into the light’ Annual Festive Scheme, London
A golden gateway to Soho
Star-shaped installations mark each entrance to the street, forming a welcoming gateway that draws visitors in before the full canopy of light reveals itself overhead.
01/03
"A new direction for the iconic street, bringing Carnaby Street back into the light by combining cutting-edge design with the creative, rebellious spirit of both Soho and Carnaby Street”
