A façade installation celebrating a century of craftsmanship, bringing the story of a fibre to life across one of London’s most iconic exteriors, tracing its journey from bale to cloth in an unfolding visual narrative. An exercise in precision and poetry. A 17-metre holiday tree draped in swathes of fabric and festive ornaments anchored the display, while every finish and lighting detail echoed the textures of cashmere, wood, brass and leather.
LORO PIANA x HARRODS
The Workshop of Wonders, Harrods, London
The hours behind the wonder
Thousands of hours of concept and technical design across the UK and Italy brought the installation to life, a cross-border collaboration resulting in a visionary celebration of artistry and innovation.
01/05
Loro Piana
“Loro Piana’s […] savoir-faire is recounted from a captivating angle – a story of unparalleled mastery and excellence, from the raw material to the finished product.”
