The brand first-ever retail pop-in was transformed into a regeneration atelier in the heart of London. Reclaimed doors, silk scarf curtains and recycled furniture, many upholstered in crescent moons and others reimagined as rails, tables and workshop desks, gave the space a feel somewhere between workroom and cabinet of curiosity. Customisation workshops brought the atelier to life alongside exclusive pieces from the State of Soul collection and made-to-measure couture.

MARINE SERRE
Marine Serre Atelier, Selfridges, London






