A 360° journey of discovery built around the geometry of an icon. Playing on the facets and shapes of the legendary bottle, golden panels and frames were layered to create volumes, vistas and a sense of unfolding discovery at every turn, refined through extensive prototyping and material experimentation until every detail felt unmistakably Chanel.
CHANEL
Gabrielle Fragrance Pop-Up, London
A reflection in movement, sound - and scent
The journey opened with a film on Chanel’s life, then a wall of flowers, press a button, and ylang ylang, jasmine, orange blossom or tuberose fills the air, before a mirrored tunnel, echoing mirrors in the Rue Cambon staircase, played to all the senses and led to a cinema screening the bottle’s creation.
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“It’s also extremely beautiful with kaleidoscopic walls, perfumed grids (press button for waft) and wall sized statements from Coco Chanel.”
