CHANEL

A 360-degree journey of discovery built around the geometry of an icon. Playing on the facets and shapes of the legendary bottle, we layered golden panels and frames to create volumes, vistas and a sense of unfolding discovery at every turn. A faceted mirrored tunnel drew visitors through to the product, layering scent and audio into a fully sensorial brand immersion – the result of extensive prototyping and material experimentation, refined until every detail felt unmistakably Chanel.