A monochrome world built to celebrate 100 years of N°5. The space was transformed into a fully realised factory, complete with conveyor belts, giant air-fix frames, lab-style tiling and a Chanel robot, every detail drawn from the iconic fragrance’s original packaging.
CHANEL
Factory 5, Selfridges, London
Playful and precise
Entertaining by design, a nod to the Corner Shop’s own ‘retail-tainment’ spirit, the space brought robotic precision and human craft together under one roof, an experience built to feel timeless, transforming the ordinary into the iconic.
01/05
“That’s what Chanel Factory 5 is all about: offering the experience of luxury in everyday life."
