Over many years and countless collaborations, PlayStation experiences were conceived and delivered across the globe in partnership with Amplify. In London, L.A. and Cologne, PS Vita was introduced through a landscape of playful, immersive sets, fret-cut colour and pattern for fans to step into and explore. The PS4 lounge reimagined the living room itself, a quiet salute to the console it celebrated. At Paris Games Week, the scale grew further still, with stands and conference-style presentations bringing the brand’s newest titles to thousands of fans daily, year after year.
PLAYSTATION
Product Launches, Worldwide
One console, every detail
Every set carried its own signature detail, from the console’s angled volume to its striking blue line, woven through the architecture itself, a throughline of brand DNA no matter the scale or city.
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Playstaion in detail
Every set carried its own signature detail, from the console’s angled volume to its striking blue line, woven through the architecture itself.
