A monochrome world built to celebrate 100 years of N°5. We transformed the space into a fully realised factory, complete with conveyor belts, giant air-fix frames, lab-style tiling and a Chanel robot, every detail drawn from the iconic fragrance’s original packaging. Playful and precise.
CHANEL
Chanel Factory 5, Selfridges, London
01/04
Chanel
“That’s what Chanel Factory 5 is all about: offering the experience of luxury in everyday life,”
