An immersive exhibition, sales space and launch event at one of the capital’s most storied addresses, the former home of the BBC. Working in close collaboration with the branding agency, the iconic Studio 1 was transformed into an innovative landscape of spaces to showcase the landmark development. Inspired by the iconography of a working studio, the experience moved from expansive open exhibition displays to intimate illuminated pods, with archive footage and stakeholder interviews woven throughout, a space that honoured the site’s rich legacy while compelling visitors towards its future.
STANHOPE
BBC Television Centre Launch, London
Screens, light and legacy
The guest experience and installation translated into impresive results; £40m of sales were recorded on launch night alone.
